Trade Counters Direct are a trusted, independent, family-run Plumbing and Heating merchant proudly serving Hastings, East Sussex, and the surrounding areas.
With over 20 years of industry experience, we specialise in supplying high-quality plumbing and heating products, as well as bathrooms and tiles, to both trade professionals and the public. Our mission is to offer outstanding value, expert advice, and a friendly, personalised service every time you visit.
In addition to Trade Counters Direct, we also proudly operate two sister companies based at a separate location in Hastings:
WC1 Bathrooms - A stylish bathroom showroom offering beautifully designed bathroom suites, furniture, and accessories to help you visualise and plan your perfect space.
Hastings Tile Centre - A comprehensive tile showroom with a wide range of wall and floor tiles for every taste and budget, from classic to contemporary styles.
Together, we offer a complete solution for all your plumbing, heating, bathroom, and tiling needs—whether you're working on a large-scale project or a small home improvement.
Explore our wide range of plumbing, heating, and bathroom products from the comfort of your home. As a proud IPG member, we offer trusted top-brand supplies at unbeatable prices, ensuring you never have to choose between value and quality.
Enjoy the ease of online shopping while supporting your local, independent supplier in Hastings – combining national brands with personal, expert service.
Tracy Curtis
It took 2 years for me to save for a bathroom refit so wanted it done just right and hassle free. That is exactly what I got. Everyone was so helpful. Harry was very patient especially when I kept changing the tiles. They made a plan and supplied a builder (Steve) who did a fantastic job.
Thanks...
– via Google
Sam
WC1 Bathrooms are an amazing bathroom shop with top quality products. Steve was so helpful in assisting us to design and choose our dream bathroom, and we could not be happier with the end result! They supplied everything from the suite to fixtures and fittings, tiles, and flooring! We would 100%...
– via Google
Glen Pain
Fantastic service, knowledge and products. I use these guys solely for my plumbing supplies. Nothing is to much trouble, they always endeavour to source the parts I need no matter how obscure. Their service is crucial to my business and they never disappoint. This independently run, local...
– via Google
