• Expert Knowledge Many years of industry experience
  • Friendly, Experienced Staff On hand to help
  • Extensive Range Thousands of products in stock
  • Independent Business Proud member of The IPG

    • About Trade Counters Direct Ltd

    Trade Counters Direct is an independent, family-run business in Hastings with over 20 years of experience supplying plumbing, heating, bathroom, and tile products. We’re proud to serve both trade professionals and homeowners with expert advice, quality products, and dependable service.

    Trade Counters Direct Sign - Your Destination for Plumbing & Heating Supplies!

     A One-Stop Shop for Quality Products

    We stock a wide range of trusted products, including tools, fittings, tiles, sealants, and bathroom fixtures—sourced from leading brands like Fernox, Porcelanosa, Vitra, and McAlpine. Whether you’re on a large trade job or a home project, we have everything you need under one roof.

    WC1 Bathrooms Showroom: Freestanding Bath and Elegant Fixtures

    Great Value Without Compromise

    We’re committed to offering competitive prices across our entire range. By carefully selecting reliable, high-performing products, we ensure you get excellent value for money—no matter your budget.

    Trade Counters Direct Store Front

    Expert Advice with a Personal Touch

    As a family business, we offer service that goes beyond the sale. Our knowledgeable team is always on hand to help with product advice, order support, and tailored recommendations—something larger retailers simply can’t match.

    Visit Us in Hastings

    Shop in-store or online and experience the Trade Counters Direct difference.
    From plumbing parts to luxury bathroom fittings, we’re here to help you complete your project with confidence and ease.

    What our customers say

    Ian Skelton

    I have not had such fantastic, helpful service like this for what seems like months. In a time of need, I was given calm, courteous, and prompt attention - with a level of care that went way beyond what I expected. Thanks.

    – via Google

    Glen Pain

    Fantastic service, knowledge and products. I use these guys solely for my plumbing supplies. Nothing is to much trouble, they always endeavour to source the parts I need no matter how obscure. Their service is crucial to my business and they never disappoint. This independently run, local...

    – via Google

    Sam

    WC1 Bathrooms are an amazing bathroom shop with top quality products. Steve was so helpful in assisting us to design and choose our dream bathroom, and we could not be happier with the end result! They supplied everything from the suite to fixtures and fittings, tiles, and flooring! We would 100%...

    – via Google

    View more reviews