Trade Counters Direct is an independent, family-run business in Hastings with over 20 years of experience supplying plumbing, heating, bathroom, and tile products. We’re proud to serve both trade professionals and homeowners with expert advice, quality products, and dependable service.
We stock a wide range of trusted products, including tools, fittings, tiles, sealants, and bathroom fixtures—sourced from leading brands like Fernox, Porcelanosa, Vitra, and McAlpine. Whether you’re on a large trade job or a home project, we have everything you need under one roof.
We’re committed to offering competitive prices across our entire range. By carefully selecting reliable, high-performing products, we ensure you get excellent value for money—no matter your budget.
As a family business, we offer service that goes beyond the sale. Our knowledgeable team is always on hand to help with product advice, order support, and tailored recommendations—something larger retailers simply can’t match.
Shop in-store or online and experience the Trade Counters Direct difference.
From plumbing parts to luxury bathroom fittings, we’re here to help you complete your project with confidence and ease.
Henry David
Great service and advice.
– via Google
Trevor Rhodes
Having used WCI bathrooms twice for total refits I can say that Steve and all the staff are extremely knowledgeable and helpful. Customer service is excellent and the trade counters staff are equally helpful, offering all your plumbing needs with a smile.
– via Google
Sam
WC1 Bathrooms are an amazing bathroom shop with top quality products. Steve was so helpful in assisting us to design and choose our dream bathroom, and we could not be happier with the end result! They supplied everything from the suite to fixtures and fittings, tiles, and flooring! We would 100%...
– via Google